Orion Design
Concept review tool

Product Purpose Framework

Evaluate whether a concept earns its place in the world by balancing human value, planetary impact, economic viability, and technical feasibility.

Score inputs
5
5
5
5

Scores run from 1 to 10 on each axis. Use the result to test whether the concept solves a meaningful problem in a commercially and technically defensible way.

Results

Why these four axes matter together

Products can be technically possible and commercially attractive while still offering weak human value or poor planetary outcomes. This model forces those tensions into one visible frame early enough to change the brief.

A product that scores highly on technical feasibility and economy but poorly on humanity and planet should trigger a harder discussion, not a faster launch.

Questions for the review meeting

  • Does this solve a meaningful problem for someone?
  • Is the material and lifecycle burden defensible?
  • Can the product sustain itself commercially?
  • Can the team reliably deliver and support it?

FAQ

What is the Product Purpose Framework for?

It helps teams evaluate whether a product idea is strong enough across value, impact, viability, and feasibility to justify further investment.

Can a commercially viable product still score badly?

Yes. Commercial viability alone does not guarantee genuine human value or acceptable planetary impact.

How this calculator works

Early-stage estimate, not final quotation

This calculator turns the assumptions you enter into an early engineering or commercial estimate. It is most useful for comparing options, surfacing trade-offs, and deciding what needs deeper validation next.

Source and Attribution

This engineering calculator and supporting analysis were created by Orion Design. Use the result as an early decision aid, then confirm the numbers with suppliers, manufacturing partners, and project-specific data.